Nikhat Hetavkar And Viveat Susan Pinto

Stories by Nikhat Hetavkar And Viveat Susan Pinto

Caught in the NiMo-Choksi crossfire: Virat, Kangana, Priyanka

Caught in the NiMo-Choksi crossfire: Virat, Kangana, Priyanka

Rediff.com   26 Feb 2018

The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and others endorse the family of brands under the Gitanjali Group.

FMCG giants carry the battle to Ramdev's Patanjali

FMCG giants carry the battle to Ramdev's Patanjali

Rediff.com   23 Feb 2018

Ramdev's company remains a dominant player in the naturals space, but products of rivals are also gaining popularity.

Why wallet cos want full KYC for transactions below Rs 10K waived

Why wallet cos want full KYC for transactions below Rs 10K waived

Rediff.com   22 Feb 2018

Customers have other options available to them to do low-value transactions, if wallets start mandating full KYC and would switch to those.

No Indian brand among top 100 in the Brand Finance list

No Indian brand among top 100 in the Brand Finance list

Rediff.com   5 Feb 2018

Indian names that figure on the list, but lower down the pecking order include Tatat (101). Airtel (rank: 252), Infosys (287), Life Insurance Corporation of India (292), State Bank of India (334), HCL (390), Indian Oil (427), Reliance (445) and Larsen & Toubro (464).

Ranjan Kapur: End of an era at O&M

Ranjan Kapur: End of an era at O&M

Rediff.com   29 Jan 2018

An astute advertising professional, he took Ogilvy & Mather India to the number one position after coming on board as managing director in 1994

Digital push slows down banks' branch expansion plans

Digital push slows down banks' branch expansion plans

Rediff.com   7 Jan 2018

Branch additions for most major banks in the current financial year do not correspond to the number of the past two years.

HDFC Bank plans mega fundraising exercise

HDFC Bank plans mega fundraising exercise

Rediff.com   21 Dec 2017

If the entire amount of Rs 24,000 crore is raised, then it would be the biggest fundraising exercise by any Indian company ever.

Why Procter & Gamble put India on backburner

Why Procter & Gamble put India on backburner

Rediff.com   15 Dec 2017

With India contributing only 2% to its revenues, the multinational is focusing more on key markets like the US and China.

Pandey brothers, 1st Asians to receive Cannes lifetime award

Pandey brothers, 1st Asians to receive Cannes lifetime award

Rediff.com   14 Dec 2017

The brothers, who began their ad journey a decade apart from each other, Piyush in 1979 and Prasoon in 1989, will be the eighth recipient of the award.

Why ad world was waiting for Virat-Anushka wedding

Why ad world was waiting for Virat-Anushka wedding

Rediff.com   12 Dec 2017

'Virat is the captain of the Indian side and Anushka is an A-list Bollywood actor. Something like this has not happened before.'

Ad spend: India would move up to 7th position by 2022

Ad spend: India would move up to 7th position by 2022

Rediff.com   11 Dec 2017

Ad spends to revive in 2018; India likely to add Rs 47,028 crore in the next five years

GST: New pain points have emerged for FMCG companies

GST: New pain points have emerged for FMCG companies

Rediff.com   5 Dec 2017

From anti-profiteering to affixing stickers on existing stocks, FMCG companies are bracing for new set of GST challenges

Why govt's digital payment app has lost steam

Why govt's digital payment app has lost steam

Rediff.com   4 Dec 2017

The start of BHIM's declining share coincided with the launch of Google Tez in mid-Septem

Safety concerns over Maggi noodles back to haunt Nestle

Safety concerns over Maggi noodles back to haunt Nestle

Rediff.com   30 Nov 2017

This time food regulators found excess presence of ash content in Maggi

'We will quickly pass on the benefit of lower GST to consumers'

'We will quickly pass on the benefit of lower GST to consumers'

Rediff.com   15 Nov 2017

A strong supporter of the new tax regime, Adi Godrej tells Viveat Susan Pinto the second half of FY18 will be even better for consumer goods companies as challenges abate.

How Hind Lever plans to take on Patanjali

How Hind Lever plans to take on Patanjali

Rediff.com   13 Nov 2017

In the coming months, Lever Ayush will venture into categories beyond soaps, shampoos, toothpastes, lotions and moisturisers, its current segments of operation, as it seeks to give the brand a horizontal push.

DeMo@1: Banks happy as digital activity picks up

DeMo@1: Banks happy as digital activity picks up

Rediff.com   8 Nov 2017

While digitisation and automation have made internal processes more efficient, front-end products are being enhanced digitally through robotics, artificial intelligence and botchats.

Emotions are the new celebrities of advertising

Emotions are the new celebrities of advertising

Rediff.com   1 Nov 2017

Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports.

'India's consumer market will touch $4 trillion by 2025'

'India's consumer market will touch $4 trillion by 2025'

Rediff.com   23 Oct 2017

In an interaction with Viveat Susan Pinto, Thomas Lutz, head of the consumer and retail practice at The Boston Consulting Group. highlights some of the top consumer trends in India and the way forward for companies.

Why joint ventures are so challenging in India

Why joint ventures are so challenging in India

Rediff.com   13 Oct 2017

Most business groups in India, including Godrejs, Tatas and Mahindras, have seen patience tested in JVs, with some of them winding up quickly